IGORA ROYAL
THE COLORIST’S CHOICE FOR PERMANENT COLOR
Our heritage color brand IGORA ROYALยฎย is the reference brand for true color performance. IGORA ROYALยฎย brings you optimal coverage and retention.
THE COLORIST’S CHOICE FOR PERMANENT COLOR
Chosen by millions of colorists around the world thanks to high-performing, reliable products, IGORAยฎย aims to truly empower colorist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORAยฎย empowers colorist to be exactly who they want to be.
SAME ICONIC FORMULA.
NEW LOOK ON THE OUTSIDE.
On the outside, IGORA ROYALยฎย has undergone a complete transformation with a modernized design and more sustainable packaging. Yet, you can expect the same high-performing,ย iconic formulaย on the inside!
- True-to-swatch color results
- Reliable, even and luminous color
- Optimal color retention
- Holistic portfolio to perform every color service
Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totaling 139 different shades.ย IGORA ROYALยฎ‘sย iconic red block packaging remains for the core line. Our technical lines can still easily be recognized with their distinct range colors:ย IGORA ROYALยฎย HIGHLIFTSยฎ, IGORA ROYALยฎย FASHION LIGHTSยฎ, IGORA ROYALยฎย ABSOLUTESยฎย and IGORA ROYALยฎย SILVER WHITESยฎ.